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How we built ChatGPT’s novel ad stack for user trust and relevance

Learn how OpenAI built ChatGPT’s LLM-powered ad stack to understand conversational intent, keep ads separate from answers, and deliver relevant ads at scale.

Oct 21, 202614 views

Learn how OpenAI built ChatGPT’s LLM-powered ad stack to understand conversational intent, keep ads separate from answers, and deliver relevant ads at scale.

Enterprise AI can generate recommendations, automate tasks, and help organizations make decisions faster. But without an understanding of how a business actually operates, even powerful models can miss the constraints and relationships that determine whether a decision is the right one. As companies look to move AI from experimentation into everyday operations, the challenge ahead…

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NewsOct 22, 2026

AI’s hidden storage bill: What inference leaves behind

Ask most executives to picture the cost of AI and they’ll likely see GPUs—racks of accelerators with gigawatts of power—and a waitlist for silicon. But that picture leaves something out: Data storage costs. What happens to data after a model responds? Much of the back-end data that’s generated—from billions of daily prompts, images, and videos—needs…

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